10 Tips For Promoting Through Ezine Articles
Copyright by Michael Southon
Growing your newsletter doesn't have to be a boring, tedious process.
Here's 3 viral newsletter marketing tips that will add thousands of subscribers to your newsletter and increased profits to your bottom line.
1) Create a Free Ebook with your Subscribe URL on each page.
I recently created a free ebook by compiling 25 articles from some of the best ecommerce writers on the net. At the top of each page in my ebook I created a form where people could subscribe to my newsletter.
Next I gave a few of my ezine publishing friends a free copy of the ebook and asked them to give it away to their subscribers.
The results were electrifying. This technique is a definite winner.
TIP: Offer your new ebook to other ezine publishers as a freebie they can give to their subscribers.
2) Write a high-quality article and submit it to other newsletter publishers.
Sending articles to newsletter publishers is one of the main ways I grow my own newsletter. Articles have many advantages over placing ads:
o You gain credibility with the reader. This leads to more subscribers.
o There is no cost involved. (a *definite* plus!)
o Articles are read much more than ads. More eyeballs reading your article means more subscribers.
Here's a few tips to help you increase your results:
1) Be sure to send a personal email when you send your article to publishers. If they're anything like me, they're really busy. Personalizing your email will increase the chance that it'll get read.
2) Don't forget to include a short resource box at the bottom with info on how to subscribe to your newsletter. Use mine at the bottom as an example.
3) Write short, snappy copy. Guide readers through your articles by using ellipses... white space, and bullet lists.
The first time I tried this technique over two years ago I wrote a small 4 paragraph article and sent it to Link Exchange Digest. I received over 100 subscribers in less than 4 hours.
3) Ask your current subscribers to refer others.
Although by definition this isn't a viral technique, it works. Here's three ways to use this tip to increase your subscriber base:
o Add a referral form on your ezine archives webpage.
o In each newsletter, ask your subscriber to forward a copy of your newsletter to their friends.
o Create a form on your "Thank You For Subscribing" page where new subscribers can send a recommendation email to their friends.
I've personally used these techniques to successfully grow my own newsletter. If I can do it, so can you.
Good Luck!
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Article written by Rob Willmann, the CEO of Ubrande, LLC. Subscribe to Rob's "Gold Mine Daily Tips" and discover:
o How to Double your Subscriber Rate by Working Less
o How to Create a Sense of Community with Your Readers
o How to Find Free Content for your Publication
o How to Use Freebies to Gain Subscribers
http://www.roibot.com/w.cgi?R5978_m04art
P.S. You can reprint this article in your own ezine for free.
What's the most powerful marketing technique on the
Web? Search Engine positioning? Perhaps. But did you
know that some of the most successful web marketers
don't bother much with the Search Engines?
They put most of their effort into another technique
that's just as powerful and is much more under their
control.
They write Ezine Articles.
There are tens of thousands of Ezines being published
every month, with a collective audience of millions.
And the editors of most of those Ezines are all
looking for quality content for their newsletters.
If you master this technique you can get your name
and your website URL in front of 100,000 or even a
million readers.
Right now there's a shortage of good Ezine Articles.
So, if you write well and you know how to do research
on the Internet, there's a huge market waiting for
you.
But there are some tips for writing and publishing
Ezine Articles. Here they are:
(A) Writing Your Ezine Articles:
(1) Pick a topic that you know something about
(however little) and then go to the Search Engines and
find as many websites as you can that deal with that
subject.
As well as collecting information for your article,
make a note of any URLs that offer free resources
dealing with the topic of your article. Include those
URLs in your article.
(2) Once you've done the basic research, write the
title of your article in the middle of a blank page
and circle it. Then jot down your information in lines
that radiate out from your title, like the spokes of a
wheel. This technique is called 'Mind Mapping' and
it's a very effective way of organizing your ideas.
You can find more information on Mind Mapping at:
http://www.mind-map.com/
(3) An increasing number of Ezine Publishers will not
accept articles that are promoting a product you sell.
So, keep your article free of affiliate links; avoid
mentioning any products or services for which you
receive a commission.
(4) At the end of your article, attach a 5- or 6-line
'Resource Box' that includes your website URL and/or
your email address.
(5) When you have finished your article, do NOT send
it off straight away. Let it lie fallow for 2 or 3
days and then come back and read it again. You'll be
amazed at the improvements you can make. Those final
improvements are what makes the difference between an
article that gets published and one that doesn't.
(B) Publishing Your Ezine Articles:
(6) There are two ways of getting your articles
published: 'Individual Submissions' and 'General
Distribution'.
'General Distribution' will get your article in front
of many more readers, per unit of effort expended,
than 'Individual Submission', and I suggest you use
this method before making Individual Submissions.
There are basically two kinds of 'General
Distribution': Announcement Lists and websites.
Here are some Article Announcement Lists:
article_announce-subscribe@egroups.com
free-content-subscribe@onelist.com
publishinyours-subscribe@onelist.com
articles_archives-subscribe@egroups.com
Here are some Websites that provide Free Content to
Ezine Publishers:
http://216.147.104.180/articles/submit.shtml
http://www.ezinearticles.com/
http://www.ideamarketers.com/
http://www.isyndicate.com/ http://www.mediapeak.com
http://www.MakingProfit.com/articles/
http://www.web-source.net/articlesub.htm
(7) Once you've used these 'General Distribution'
techniques, then submit your article to individual
Ezines.
However, before making individual submissions, find
out (a) if the Ezine Publisher accepts article
submissions, (b) what the Publisher's guidelines are
for article submissions.
My free Ezine Directory gives you this information,
'The Free Directory of Ezines':
http://www.netmastersolutions.com/
I have also produced an eBook called 'Get Published!
The Directory of Ezines that accept Article
Submissions' and you can download it free at:
http://www.netmastersolutions.com/getpub.html
(8) Format your article to 65 characters per line and
make sure it contains no spelling mistakes. With the
availability of spell-checkers there's really no
excuse for spelling mistakes. If your article does
contain spelling mistakes, many Publishers will just
discard your article.
(9) Don't submit articles to the same Ezine Publisher
more than once a month.
(10) Address the Ezine Publisher personally, and make
sure that the message accompanying your article is
very courteous - you're asking the Publisher to read
your article and give you some of her valuable time
and she probably gets dozens of article submissions a
week.
Every success to you!
(c) 2000, by Michael Southon
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ABOUT THE AUTHOR: Michael Southon shows
webmasters how to use Ezine Marketing to build
aSuccessful Online Business.
Start using this simple technique today -
watch your traffic and sales go wild!:
http://www.ezine-writer.com/
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