You're always going to have people that unsubscribe
from your e-zine. Once they unsubscribe, that's lost
revenue and exposure for your business. You won't
be able to remind them to revisit your site. They
won't get to see your next product release. You can
not sell any more advertising to them.
When people do unsubscribe, send them an e-mail
confirmation that their request is complete. You can
ask them in the confirmation why they decided to
unsubscribe. Learning this information can help you
improve your e-zine and lessen future unsubscribers.
Also, ask them what would attract them resubscribe.
Another thing to add to your e-mail confirmation is
an incentive to resubscribe to your e-zine. It could
be a free ebook, software, consulting, an e-mail
course, an online utility, etc. It should be something
you don't offer to normal subscribers.
In conclusion, learning why people unsubscribe and
using incentives to attract resubscribers can increase
and maintain your e-zine's subscriber base. When
most people see that you care about their opinions
and needs they'll likely resubscribe in the near future.
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1000 Ways To Sell Your E-Information Products just
visit: http://www.ldpublishing.com As a bonus, Bob
Osgoodby publishes the free weekly "Your Business"
Newsletter - visit his web site to subscribe and place
a FREE Ad! http://adv-marketing.com/business