Are you publishing an email newsletter? If you are then you
probably already know all of the great benefits, but for those
who aren't, you really should be. If you're serious about your
Internet presence, having your own publication will help you
build a huge database of targeted customers. Studies have
shown, it may take several contacts with a prospective
customer before closing a sale. What better way to make
those contacts and close those sales then by having a
complete list of targeted potential customers ready and
waiting. In addition, you can eventually make a nice
income selling sponsor advertising and classified ads.
Survival Guide for a Successful Online Publication
Provide your readers with the quality content they're looking
for. A quality e-zine should contain at least some original
content, but it is also a good idea to have some additional
resources available. Before using any articles, make sure
you review the author's copyrights and make certain the article
may be published. If you're not sure, contact the author and
request permission to publish their article. Most articles for
publication can be used in your e-zine free of charge as long
as the authors credits or resource box is included.
- Free Content -
-------------------
Article Announce - Writer & Publisher Exchange
http://www.web-source.net/article-announce
Subscribe: article_announce-subscribe@egroups.com
E-ZineZ.com -
http://www.e-zinez.com/
Marketing & Advertising Supersite -
http://drnunley.com/
BizWeb2000 -
http://bizweb2000.com/articles.htm
Success Doctor -
http://success-doctor.com/archive.htm
IdeaMarketers -
http://www.ideamarketers.com/
In order to gain new subscribers for your publication, you must
continuously promote it. There are many sites on the Internet
that will list your e-zine free of charge.
- Listing Sites -
-----------------
eZINESearch -
http://www.site-city.com/members/e-zine-master/
EzineSeek -
http://www.ezineseek.com
E-ZineZ.com -
http://www.e-zinez.com/
Flying Inkpot's Zine Scene -
http://www.inkpot.com/zines
John Labovitz's ezine-list -
http://www.meer.net/~johnl/e-zine-list/
A discussion list is a group of individuals who have mutually
subscribed to receive posts from other individuals on the same
email list. Discussion lists provide a great way of communicating
with other people with the same interests. Although blatant
advertising is prohibited, signature lines (sig files) are acceptable.
Include your e-zine subscription information in your sig file.
- Email Discussion Lists -
----------------------------
zine-talk
http://www.onelist.com/viewarchive.cgi?listname-epub
epub
http://www.onelist.com/viewarchive.cgi?listname-epub
Subscribe to these wonderful publications for a wealth of
quality information to assist you in all aspects of publishing
your e-zine.
- E-zines about E-zines -
----------------------------
Article Announce - Writer & Publisher Exchange
http://www.web-source.net/article-announce
Subscribe - article_announce-subscribe@egroups.com
Writers & Publishers Connection
subscribe - writers98@aol.com
Ezines - Publishing & Promotion
http://www.ezine-publishing.com/newsnet/archives.htm
Ezine-Tips
http://Ezine-Tips.com
Writers & Publishers Online
subscribe - wpo-on@mail-list.com
The List-City Report - The Ezine on Ezine advertising
subscribe- listcity-on@mail-list.com
Zine Roundup - News from other 'zines
subscribe- zine-on@mail-list.com
Announcement Lists provide a great way to announce your
new publication to their entire list of subscribers. Subscribe
to these email lists to announce your e-zine. Make sure you
review their posting guidelines prior to making your posts.
Look through some of the other posts to get an idea of how
your post should look.
- Announcement Lists -
---------------------------
New List - Announcement list for new e-zines.
http://www.scout.cs.wisc.edu/scout/new-list/
AAnnounce
http://www.onelist.com/viewarchive.cgi?listname=-AAnnounce
NewJour List
http://gort.ucsd.edu/newjour/subscribe.html
Promote
http://www.mail-co.com/promote.htm
New-List.com
http://New-List.com/
A discussion Forum is threaded discussion on a web or
message board. This is a great way to get your name out into
the Internet community and make some new friends and/or
customers. Although blatant advertising is prohibited,
signature lines are acceptable.
- Discussion Forums -
-------------------------
Netrepreneurs Success Forum
http://www.web-source.net/cgi-bin/forum/forum.pl?
We Talk Zines!
http://www.ezine-publishing.com/bbs
EzineSeek - Email Publishers Forum
http://www.ezineseek.com/forum/index.cgi
Biz-Gold Discussion Board
http://www.profitinfo.com/discuss/marketing/
Webrings are groups of sites with similar content all linked
together to exchange traffic. If you don't have a web site
for your publication, you definitely need to get one. Having
your own site will enable you to give your visitors an in depths
look at exactly what your publication is all about. You can
include highlights of upcoming issues, polls, archives and
a subscription box to enable your visitors to easily subscribe.
When you've gotten your site set up, you can join a webring
and benefit from all the traffic you'll receive from the other
sites in your group.
- E-zine Webrings -
-----------------------
E-zine Webring -
http://ezinewebring.hypermart.net/
ZinesOnline Webring -
http://members.tripod.com/adm/popup/roadmap.shtml
World Of Newsletters Webring -
http://bizx.com/newsletter_ring
Trading Ads with fellow publishers is one of the best ways to
build your subscriber base. It's as simple as it sounds. You
simply contact the publisher you're interested in exchanging
ads with and ask them if they would be interested in an ad
exchange. If they're interested, you would then run a classified
ad promoting their e-zine in your publication in exchange
for them running your classified ad, all completely free.
Here are some great resources to assist you in the process.
- Ad Trading -
-----------------
Ezine Publisher Trade List
http://www.bizpromo.com/ezinetrades.htm
Media Peak - AdSwap
http://www.mediapeak.com
E-ZineZ Ad Exchange
http://www.e-zinez.com/classpro/viewads.html
Publishers' Business Exchange
http://www.cashconnection.com/publisherssite.htm
I-Barter
http://www.i-barter.com
Free Barter Exchange
http://www.loska.com/barter
Ezine-Swap
http://www.promotefree.com/eswap.htm
Subscribe: ezine-swap-sub@promotefree.com
Participate in newsgroup discussions. As with most discussion
lists or groups, blatant advertising is prohibited, but sig files are
acceptable. Before posting to any newsgroup, read the groups policies
and review other posts to give you an idea of how your post
should look.
- Newsgroups -
------------------
alt.zines
alt.ezines
alt.etext
alt.binaries.zines
comp.infosystems.www.announce -
(Read FAQ prior to submission)
http://www.sangfroid.com/charter.html
Winning awards is a great way to build your subscription base.
Stop by any of the following sites and submit your publication
for a possible award.
- E-zine Awards & Reviews -
----------------------------------
Best Ezines
http://www.bestezines.com
Techmailings List of the day
http://www.techmailings.com
Choice Ezine Award
http://ezineseek.com/award/index.html
E-ZineZ Excellence Award
http://www.e-zinez.com/eaward.htm
Write a press release and tell the world about your publication.
If you're not comfortable with writing your own press release,
Dr. Kevin Nunley will write it for you at a very reasonable price.
http://www.drnunley.com/
Visit any of the following sites to send out your press release.
- Press Release -
--------------------
Gebbie Press -
http://www.gebbieinc.com/
Press Promoter -
http://www.presspromoter.com/
Press Release Network -
http://www.pressreleasenetwork.com/index1.html
PRWeb -
http://www.prweb.com
Internet Wire -
http://www.internetwire.com/
BBL Internet Media -
http://bblmedia.com/
Don't forget about offline promotions. There are still millions of
people around the world who aren't online. Place your ads in
newspapers, magazines, etc.
- Offline Promotions -
-------------------------
Gebbie Press -
http://www.gebbieinc.com/
NewsDirectory Newspapers -
http://www.ecola.com/news/press/
Newspapers Online -
http://www.newspapers.com/
This guide is just a small example of e-zine publishing and
promotion. For a complete e-zine tutorial with hundreds of
resources, download the free e-book entitled,
"E-zines: A Complete Guide to Publishing." This free e-book
received a 4-star Editors Pick from ZDNet.
http://www.web-source.net/free_ebooks.htm
-------------------------------------------------------------
About the Author
Shelley Lowery is the Webmaster of Web-Source.net -
A complete resource portal for the Internet entrepreneur.
The site assists the entrepreneur in developing a serious
Web presence by providing a wealth of free information,
resources, tools and content.
http://www.web-source.net