The two step has been the bread and butter for small mail
order dealers for years. They write a small classified or
one inch ad and build their list an inquiry at a time.
There are a few problems for the new mail order dealer
using this method.
1. They had to have a basic instinct for writing ads.
2. There's a large time lag between placing their ads and
receiving responses.
3. They have to have enough money to cover their losses on
the initial ad. They either had to offer a free item or
keep the cost under $5.
The amazing power of the internet has eliminated these
problems. Now marketers can test their offers, give away
freebies and do it at no cost.
The time lag has been virtually eliminated, many ezines are
published daily and your ad can travel the globe in the
blink of an eye.
You don't even have to have writing ability, there are so
many free ebooks online that can train you in every step
of the process.
The power of the internet doesn't stop there.
I love what I call the "Internet Two Step." It puts the old
method to shame.
Best of all it's totally free. You can expose your ideas to
100,000 readers or more for the price of your online
connection.
So what is the "Internet Two Step?"
It's so simple most marketers won't even try it. They need
to know the "Big Secret." They think they need to get
fancy.
But if you're looking for a cost free method of getting
maximum exposure, while multiplying yourself all over the
web, here it is.
The first step is to learn to write articles that appeal to
your audience. By articles, I don't mean a sales letter
that you've decided to label an article.
How do you start learning to write articles?
By studying the articles you're already reading in your
favorite ezines. After a little studying you'll get a feel
for what a good article is.
Once you've practiced writing your articles and feel you're
ready to submit them, you're ready for the second step.
Decide what your best freebie is. It can be an ebook, a
report, a nice software program or even offer a free ad.
Build a simple resource box letting readers know what you
have to make them healthy, wealthy or wise.
Once you've tried the Internet Two Step and you've seen the
results, you'll never look back.
Wishing You Success,
John
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About the Author:
Copyright (c) 2001 John Colanzi.
Does Internet marketing drive you crazy? Tired of wasting
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