Everyone on the Internet is looking for a magical chalice to
make them rich!
The good news is that there really does exist such a thing as
a magical chalice. The bad news is that few will ever discover
it. Most will spend their lives searching for it, and on their
deathbeds they will mumble to themselves, "I have wasted my
life following fool-hearty pursuits."
Ah... but you don't have to die with these words on your last
breath. Why? Because I am about to tell you of a mystical world
where there does exist a magical chalice that will transform
your life through its awesome power!
Folks on the Internet are busy chasing the right product or the
right service to please their audience. You are better prepared
to sell without selling because you have in your possession the
magical chalice that the world wishes existed.
While the majority of publishers understand the importance of
defining their target market and aiming their publication's
content at the target, few follow up their knowledge with
action.
There are three basic strategies for determining your
publication's target market. One of them IS the magic
chalice. Let us see if you can guess which one.
The first strategy is one that the majority of publishers use.
They start their publication with a general overview of where
they would like to go. Their journey begins in haste without
any real plans of how they will go or where. Because they have
no clear plans for where they are going, they attempt to become
everything to everyone, all in an effort to build their
subscriber base.
The second strategy is only slightly different from the first.
After a length of time the publisher begins to learn the
importance of defining their target market. In actively pursuing
the definition process, they begin to separate themselves from
the pack. The publisher relies on his reader to determine the
target for the publication, by sending polls and questionnaires
to the readers. The plan is that the reader will provide the
necessary research to determine where target should be hung.
The third strategy relies only on the publisher! A great deal
of courage is required for this strategy because the publisher
has to accept that they cannot be everything to everyone. The
strategy may even weaken the growth rate at first, but it will
assure that the chalice can be easily obtained.
For a publication already in existence, the process of changing
the focus to the target may cause a few defections from the list.
Don't allow this cause you to stray from your chosen course.
While each of us may be unique, we all share commonalties with
the population around us. Upon grasping this empirical truth,
our course can be set.
People often talk about the sincerity of our words when speaking
to our readers. I have talked about it often. This third strategy
guarantees that we can apply sincerity to every single word we
write!
By having the courage to make this strategy our own, we will
acquire the magic chalice for ourselves. To determine where to
place the target for your publication, you must walk into your
bathroom right now!
Do it.
Walk into your bathroom, turn on the light, and look deep into
your own eyes when you look into the mirror.
You are the target!
When you begin to produce content that you find interesting and
entertaining, you will be producing content that others will
find interesting and entertaining. When you write advertising
material that you will pay attention to yourself, others will
pay attention also.
A key point to remember. Your content must be interesting and
entertaining for you, not exclusively about you!
Why does this work so very well? I read an editorial the other
day that kind of drove this point home for me. It was called,
"Enthusiasts Write the Best Ads!" You can read it at:
http://groups.yahoo.com/group/smartmarketing/message/36
By tapping into your own passion and enthusiasm for a subject,
you will begin to attract readers who are just as excited as
you are. By touching the passion of your readers, you will
gain a very enthusiastic and well targeted audience for your
publication.
Ancient religious documents draw a similarity between the human
body and a container or cup. The magical chalice I speak of
exists within you right now: It is you! Reach inside and take
hold of the magical chalice for yourself, so that your last
words can be a very enthusiastic "Thank You!"
****************************************************************
About the Author
Max Shifrin, the owner of http://www.FunEzines.com specializes
in helping ezine owners build their subscriber base. Max uses
massive promotions to generate hundreds, even thousands of sub-
scribers every month for over 100 ezines! Want Max to grow your
Ezine? Visit: http://www.funezines.com/clients_signup.cgi. Make
sure you subscribe to Max's Popular Marketing & Publishing Ezine
Send an email to: mailto:promotion-tips-subscribe@topica.com